Destination Brand Building

Building, growing, and maintaining a brand is a critical process for every business and organization. A destination is no exception. In this session, we’ll examine the traits of successful destination brands, as well as the brand development and positioning process many destinations follow, including the role of the private sector. Learn how Branson, Missouri – a small Midwestern town in the US that hosts more than 8 million visitors annually – has worked to re-position the destination’s brand to attract the next generation of travelers.

Main items of discussion:

  • What is brand Building?
  • What defines a brand?
  • Who defines a brand?
  • Role of private sector in marketing strategy and brand building.
  • Benefits of using brand to generate more business for the private sector.