BTB Signs Agreement With UB To Update The National Sustainable Tourism Master Plan
The Belize Tourism Board has signed an agreement with the University of Belize (UB) for a partnership to update the National Sustainable Tourism Master Plan of Belize. The COVID-19 pandemic has impacted the tourism sector globally and countries that seek to remain competitive in the travel industry must also evolve their plans to charter a renewed path to resurgence. As a result, this process will not only highlight the gaps that Belize currently has in its tourism development strategy, it will also seek to align Belize to new travel trends and market realities, in order to facilitate future tourism growth and prominence.