Vision and Mission

Vision

As the leading national private sector tourism association, BTIA represents a unified voice which advocates for issues that benefit its members, influences tourism policy, legislation and marketing for the sustainable development of the industry and improved quality of the visitor experience.

Mission

To develop a robust and professional membership association which promotes, advocates and represents the interests of its members for the benefit and sustainable development of the tourism industry.

Goals & Objectives

BTIA is an umbrella organization for the tourism industry’s private sector.  BTIA’s main strategic objective is to advocate on behalf of its members for the benefit of the tourism industry by influencing the outcomes of public policy and resource allocation decisions by the government, specifically for tourism. The following is a list of BTIA’s Goals and Objectives;

  • Identifying Needs and Priorities of our Members
  • Lobbying and Advocating on Key Tourism Issues
  • Promoting Sustainable Development
  • Dissemination of Tourism Related Information
  • Offering/Facilitating Training for Members
  • Setting Standards in the Industry
  • Networking
  • Assisting/Facilitating the Marketing Needs of Members
  • Advising the BTB and Ministry of Tourism on Marketing and Product Development matters
  • Identifying Needs and Priorities of our Members
  • Lobbying and Advocating on Key Tourism Issues
  • Promoting Sustainable Development
  • Dissemination of Tourism Related Information
  • Offering/Facilitating Training for Members
  • Setting Standards in the Industry
  • Networking
  • Assisting/Facilitating the Marketing Needs of Members
  • Advising the BTB and Ministry of Tourism on Marketing and Product Development matters
  • Sustainable development of tourism
  • Collaboration among sectors/ chapters of the industry
  • Consultation
  • Transparency
  • Accountability
  • Effectiveness
  • Integrity
  • Fairness
  • Flexibility
  • Code of Ethics