Belize Tourism Industry Association
We Are Belize’s Largest Private Sector Tourism Organization
The BTIA a broad-based tourism umbrella organization that seeks to bring together tourism related interests to meet the challenges of a dynamic and growing tourism industry in Belize.
Today, the association has representation on almost every tourism related government, legislative, advisory, consultative and licensing committee, which in itself is proof of its continued commitment to national development.
BTIA also plays an important role in the linkage of the private and public sectors. As a direct consequence of BTIA’s initiatives, in particular its advocacy efforts, tourism has become one of Belize’s largest industries and constitutes an estimated 40% of the nation’s GDP..
The BTIA is governed by a President and a Board of Directors, the management of everyday operations is conducted by the Executive Director and the Secretariat.
Vision
A national membership association which actively represents the interests of its members for the benefit and sustainable development of Belize.
Mission
Provide a range of member benefits and serve as a unified industry voice, influencing tourism policy, legislation and marketing for the sustainable development of the tourism industry of Belize.
Goals & Objectives
BTIA’s main strategic objective is to advocate on behalf of its members for the benefit of the tourism industry by influencing the outcomes of public policy and resource allocation decisions by the government, specifically for tourism. BTIA’s Goals and Objectives include:
- Identifying Needs and Priorities of our Members
- Lobbying and Advocating on Key Tourism Issues
- Promoting Sustainable Development
- Dissemination of Tourism Related Information
- Offering/Facilitating Training for Members
- Setting Standards in the Industry
- Networking
- Assisting/Facilitating the Marketing Needs of Members
- Advising the BTB and Ministry of Tourism on Marketing and Product Development matters
Core Principles
- Sustainable development of tourism
- Collaboration among sectors/ chapters of the industry
- Consultation
- Transparency
- Accountability
- Effectiveness
- Integrity
- Fairness
- Flexibility
- Code of Ethics
- Continues to serve as the voice of the tourism industry in Belize
- Promotes the sustainable development of local infrastructure and tourism
- Provides a network and forum for addressing tourism related concerns
- Endorses the growth of the tourism industry without damage to the environment
- Represents and advocates the best interest of members and the industry.
- Lobbies for critical issues of interest to its members and tourism in general
- Participates in Marketing Initiatives
- Assists members in improving their skills and services
- Undertakes Initiatives that improve professionalism and quality of the industry
Our History
Formed on April 26, 1985 as a broad-based tourism umbrella organization, BTIA sought to bring together tourism related interests to meet the challenges of a dynamic and growing tourism industry in Belize.
In the early 1980’s tourism was of relatively little importance in Belize. Nonetheless, it was an evolving industry that was impacting various sectors. A group of individuals foresaw the importance of the industry and anticipated the need for a medium through which tourism concerns could be voiced. This group, lead by the late Mrs. Jean Shaw, conceived the Belize Tourism Industry Association (BTIA). The association was incorporated under the laws of Belize in 1989 and has become one of Belize’s largest non-profit organizations, boasting over 200 members from Belize’s six districts. In 2006 the organization became registered under the Revised 2000 NGO Act, Chapter 315 of the Laws of Belize.
Today, the association has representation on almost every government, legislative, advisory, consultative and licensing committee, which in itself is proof of its continued commitment to national development. BTIA also plays an important role in the linkage of the private and public sectors. As a direct consequence of BTIA’s initiatives, in particular its advocacy efforts, tourism has become the fastest growing industry and has been pushed to the forefront of government’s priorities.
Our Structure
The BTIA is governed by a President and a Board of Directors, the management of everyday operations is conducted by the Executive Director and the Secretariat.
The association is guided by core values which are supported by its mission and vision. In addition to its Executive Committee of six officers (President, 1st Vice President, 2nd Vice President, Secretary, Treasurer, Chapter Representative and the Immediate Past President as an ex-officio member), the association’s Board of Directors includes the chairpersons from the established ten destinations chapters countrywide: Corozal, Orange Walk, Ambergris Caye, Caye Caulker, Belmopan, Cayo, Dangriga, Hopkins, Placencia and Toledo.
The Board of Directors also includes sector representatives from: Belize Hotel Association (BHA), Association of Cruise Service Providers (ACSP), Belize National Tour Operators Association (BNTOA), and the Belize National Tour Guides Association (BNTGA).
The President and the members of the Executive Committee serve for a term of two years. Elections are held during the Annual General Meeting held in December. The Chairpersons for each of the destination chapters serve for a term of one year. Elections are held annually at the destination chapters in November of each year. The national Secretariat is located at #10 Taiwan Street in Belize City, and is managed by the Executive Director.
Our Philosophy
Vision
A national membership association which actively represents the interests of its members for the benefit and sustainable development of Belize.
Mission
Provide a range of member benefits and serve as a unified industry voice, influencing tourism policy, legislation and marketing for the sustainable development of the tourism industry of Belize.
Goals & Objectives
BTIA is an umbrella organization for the tourism industry’s private sector. BTIA’s main strategic objective is to advocate on behalf of its members for the benefit of the tourism industry by influencing the outcomes of public policy and resource allocation decisions by the government, specifically for tourism. BTIA’s Goals and Objectives include:
- Identifying Needs and Priorities of our Members
- Lobbying and Advocating on Key Tourism Issues
- Promoting Sustainable Development
- Dissemination of Tourism Related Information
- Offering/Facilitating Training for Members
- Setting Standards in the Industry
- Networking
- Assisting/Facilitating the Marketing Needs of Members
- Advising the BTB and Ministry of Tourism on Marketing and Product Development matters
Core Principles & Endeavors
- Sustainable development of tourism
- Collaboration among sectors/ chapters of the industry
- Consultation
- Transparency
- Accountability
- Effectiveness
- Integrity
- Fairness
- Flexibility
- Code of Ethics
- Continues to serve as the voice of the tourism industry in Belize
- Promotes the sustainable development of local infrastructure and tourism
- Provides a network and forum for addressing tourism related concerns
- Endorses the growth of the tourism industry without damage to the environment
- Represents and advocates the best interest of members and the industry.
- Lobbies for critical issues of interest to its members and tourism in general
- Participates in Marketing Initiatives
- Assists members in improving their skills and services
- Undertakes Initiatives that improve professionalism and quality of the industry
Our History
Formed on April 26, 1985 as a broad-based tourism umbrella organization, BTIA sought to bring together tourism related interests to meet the challenges of a dynamic and growing tourism industry in Belize.
In the early 1980’s tourism was of relatively little importance in Belize. Nonetheless, it was an evolving industry that was impacting various sectors. A group of individuals foresaw the importance of the industry and anticipated the need for a medium through which tourism concerns could be voiced. This group, lead by the late Mrs. Jean Shaw, conceived the Belize Tourism Industry Association (BTIA). The association was incorporated under the laws of Belize in 1989 and has become one of Belize’s largest non-profit organizations, boasting over 200 members from Belize’s six districts. In 2006 the organization became registered under the Revised 2000 NGO Act, Chapter 315 of the Laws of Belize.
Today, the association has representation on almost every government, legislative, advisory, consultative and licensing committee, which in itself is proof of its continued commitment to national development. BTIA also plays an important role in the linkage of the private and public sectors. As a direct consequence of BTIA’s initiatives, in particular its advocacy efforts, tourism has become the fastest growing industry and has been pushed to the forefront of government’s priorities.
The BTIA is governed by a President and a Board of Directors, the management of everyday operations is conducted by the Executive Director and the Secretariat.
The association is guided by core values which are supported by its mission and vision. In addition to its Executive Committee of six officers (President, 1st Vice President, 2nd Vice President, Secretary, Treasurer, Chapter Representative and the Immediate Past President as an ex-officio member), the association’s Board of Directors includes the chairpersons from the established ten destinations chapters countrywide: Corozal, Orange Walk, Ambergris Caye, Caye Caulker, Belmopan, Cayo, Dangriga, Hopkins, Placencia and Toledo.
The Board of Directors also includes sector representatives from: Belize Hotel Association (BHA), Association of Cruise Service Providers (ACSP), Belize National Tour Operators Association (BNTOA), and the Belize National Tour Guides Association (BNTGA).
The President and the members of the Executive Committee serve for a term of two years. Elections are held during the Annual General Meeting held in December. The Chairpersons for each of the destination chapters serve for a term of one year. Elections are held annually at the destination chapters in November of each year. The national Secretariat is located at #10 Taiwan Street in Belize City, and is managed by the Executive Director.
Current President
Stewart Krohn 2020 – 2024
Stewart Krohn assumed the BTIA presidency at the end of 2020 at a time when the first ten months of the Covid-19 pandemic had decimated the finances of the organization, the tourism industry and Belize’s economy as a whole. With BTIA’s traditional sources of revenue either severely curtailed or eliminated completely, the president and board had no choice but to go back to the bare essentials. Our three person staff was laid off and we contracted with an independent provider for basic administrative services. The executive committee of the board was pressed into service as volunteer labor.
Approximately 200 members—despite their own hardships—saw fit to renew their memberships. This income, along with key sponsorship from the Atlantic group of companies and some timely institutional support from the Belize Tourism Board provided the basis for us to keep the institutional fires burning. With the twin goals of restoring the Industry and BTIA to financial health, the year 2021 was marked by successful advocacy efforts on a number of fronts: working with DFC and local banks to provide Covid-related financing for the industry, pushing Government for common sense pandemic policies that protect both the nation’s health and economy, and –through our representation on the BTB and various committees—working to increase visitor arrivals and the vital airlift into Belize that sustains the industry.
With the rebound of the tourism industry, BTIA has seen the hiring of an Executive Director and Administrative Assistant, reintroduction of training programs, growth in membership and a new focus on “reimagining” Belizean tourism with an eye toward greater resilience, planning and environmental stewardship.